The overwhelming majority of recruiters and hiring managers agree that the recruiting landscape is more competitive than ever before.

Over the course of 2020, we’ll see the talent war intensify. Are you ready to abandon outdated practices, get creative and pull out all the stops to beat your competition to the best talent?

You’ll need to use cutting-edge techniques and strategies if you’re going to succeed.

Talent Acquisition Techniques for 2020

Let’s dig deeper into key techniques and strategies that you can use over the course of 2020 to get the best talent, slash your time to hire and reduce your talent acquisition costs.

Automate tasks to free up your time

2020 is the year to abandon manual processes using automation. This can help you to save time and even eliminate the potential for human error.

Here are three areas you can automate everyday talent acquisition tasks in 2020:

Schedule messages

In an underskilled landscape, the power now lies with skilled candidates who can take their pick of suitors. To put yourself at the top of their list and build a healthy relationship, you’ll want to develop an engagement strategy.

There are several email and messaging automation tools out there that you can use to automate communications. You could use those tools to send out a candidate newsletter, for instance, or divide your candidates into mailing lists according to department and supply them with relevant content.

Qualify using chatbots

Chatbots are very popular in the worlds of marketing and customer support, with an impressive 1.4 billion people using chatbots regularly.

It would help if you considered leveraging the power of those chatbots in the recruitment space, too. You could quickly spin up a chatbot solution to offer 24/7 guidance to your candidates and pre-qualify them.

Chatbots can easily collect core information and then automatically add them into your chosen Applicant Tracking System.

Organise meetings

Scheduling meetings is a tough task that takes up an unreasonable amount of time for lots of recruiters and hiring managers. There are lots of meeting scheduler tools out there that make it easy for other people to book meetings with you and sync those with your calendar.

Polish your employer brand

By now, 59% of recruiting leaders worldwide are investing more in their employer brand. Are you among them? A strong employer brand makes it easier for you to attract the best talent, and it can cut your time to hire.

Audit your reviews

The first step to reinvigorate your employer brand is to perform a preliminary audit. During this audit, you should go through your employer reviews on platforms like Glassdoor and Trustpilot.

Use those reviews as an opportunity to glean valuable insights and focus your efforts to develop a concerted strategy to improve those reviews.

Engage your employees as brand advocates

You might also want to engage your existing employees as brand advocates. You could ask them to leave reviews, for instance, or encourage them to refer their connections and network to your business.

Some businesses develop an influential company culture and an attractive referral system to make this step a reality – could 2020 be the year for you to join them?

Collect and leverage quality data

Each day, an estimated 1.7MB of data is created every second for every person on earth – it’s essential that you make the most of the data that you generate to give your business the competitive edge. Here’s how you can do that.

Record important candidate data

First things first, it’s crucial that you collect the appropriate data about your candidates and their experiences. You’ll want to use a range of software to track essential data, like your ATS and Google Analytics.

You should try to track common metrics such as:

  • Time-to-hire
  • Source of hire
  • Candidate feedback
  • Acceptance rates
  • Cost-per-hire

Dig into your data

Once you’ve collected the appropriate data, it’s vital that you sort through it to uncover essential insights.

You might be able to learn why your time-to-hire is so long, for instance, or which parts of the talent acquisition process you can expedite. Call upon marketing to get help sorting through Google Analytics, too, to understand better where your candidates come from and the path that they take through your website.

Use AI to assist with sourcing

AI sourcing gives recruiters the ability to sort through immense troves of data and collect valuable insights. This can help recruiters and hiring managers to find the perfect talent for their role and make the right decisions.

Not only does AI sourcing improve the quality of candidates, but it can also save significant amounts of time and give businesses the ability to cut their cost-of-hire.

Use Elevate

Elevate empowers some of the world’s leading talent acquisition teams to recruit faster and enjoy full visibility into the talent that they need. This helps those teams to spend more time focused on their recruiting strategy and candidate relationships.

If you’re ready to get started, book a demo to see Elevate in action today and speak with an expert.

Offer an unparalleled candidate experience

It’s more important than ever before that your potential candidates enjoy a seamless candidate experience. That means everything needs to flow smoothly together all the way from the job search and application process to the interview and onboarding.

Leverage programmatic job advertising

If you’re going to attract the best candidates, you’ve got to get your business and your role in front of them. To do this, you will want to consider leveraging the power of programmatic advertising. This can help you to purchase the right ads and get them in front of the right people at the right time without breaking the bank.

Use an ATS

An applicant tracking system can be used by recruiters to track and filter candidates. This makes it easier for recruiters to monitor the candidate as they pass through the hiring flow and collect essential data along the way.

Leverage marketing resources

It’s essential that you engage your candidates and build a relationship with them over time. To do this, you might want to repurpose your marketing content. If your marketing department maintains a blog, why not send essential pieces to your candidates on a regular basis?

This strategy could inspire your candidates to make an application, and your marketing team will be sure to appreciate the additional traffic that you generate for them.

Additional Resources to Prepare for 2020

We hope that those techniques help you to secure talent acquisition success this year. If you’re going to get the best results possible, it’s always essential to understand the industry and broader trends.

Here are four additional resources that you can use to better prepare for talent acquisition in 2020.

Why offer flexible working

Do you know that flexibility is the most in-demand perk for employees today? If you’re going to beat your competition to the best talent this year, you’ll need to develop your flexible working offering. There are also a number of potent benefits for your business, too.

Read our piece to learn more about the benefits of flexible working.

How to maintain a healthy talent pool

The typical hiring process is very long, and it can harm the productivity of your business while generating high costs. Talent pools are a powerful resource to ameliorate the hiring process.

Discover the benefits of talent pools and discover four actionable tips to maintain healthy talent pools.

What to expect from AI sourcing

Boolean searches are challenging to master, more complex to execute, and they return a more limited set of results. AI sourcing is here to take over and deliver superior results for recruiters and hiring managers.

Get to grips with the five key reasons AI sourcing is going to replace Boolean sourcing.

Why agile talent is growing more popular

Agile talent is on the rise, and it’s becoming the go-to choice for businesses around the world. Do you understand the benefits of agile talent?

Read this piece to understand what agile talent can offer your business.